Overview of

Overview of

Overview of

Jus Amazin

Jus Amazin

Jus Amazin

Well this is my journey at Jus'Amazin, its kind of out of the box where it breaks all the traditional constraints of design and adds a chaotic yet harmonic presence throughout the Branding, Packaging, Social media and whatsoever that counts, these are the projects that I've designed on from scratch drawings, mock visuals, ideation, design, proofing, mockups, rendering, testing, modelling and finally printing. Talk about knowing the product, I've been to the core of concept to get the final result

Well this is my journey at Jus'Amazin, its kind of out of the box where it breaks all the traditional constraints of design and adds a chaotic yet harmonic presence throughout the Branding, Packaging, Social media and whatsoever that counts, these are the projects that I've designed on from scratch drawings, mock visuals, ideation, design, proofing, mockups, rendering, testing, modelling and finally printing. Talk about knowing the product, I've been to the core of concept to get the final result

Me as a Designer

Lead Designer @ Jus'Amazin

Lead Designer @ Jus'Amazin

Key Projects

Packaging solution design

Led rebranding, resulting in 2.5x increase in brand Recall & Sales in FY 24-25.

Marketing material design

Increased Brand Visibility by boosting the vision of the product instead the brand - Added Customer Base - 12K in two months.

Branding of Jus'Amazin

Envisioned Brand as a fun and familiar entity than establishing it as a nutrition first while still retaining its core values.

Accolades

Restructured Brand Design Language

Streamlined the scattered product line-up &
Formalized brand's visual presence

Top Revenue Project

Design that created brand presence and FY 24-25 revenue increase by 67%

Design Based on Hyper Constrains

In budget limitations I've mastered funneling design solutions that has given positive results with increased feasiblity in operations

Experience

Lead Designer

2025–present.
Grew design ROI with data-backed results.

Visual designer

2024–2025.
Boosted visual hierarchy company-wide.

Junior visual designer

2023–2024.
Grasped complete understanding in team workflow.

Founders & CEO

Jitin Munjal

Cofounder & CEO

Shilpa

Cofounder & CEO

Colleagus & Buddies

Roshan Kulranjan

Vice President

Amarjit Singh

Sales Head

Siddhart G

Production Executive

Bhoomika

Quality Analyst

What we as a brand aiming to achieve?

Jus Amazin is a clean nutrition brand offering 100% natural, plant-based foods that are free from dairy, soy, gluten, and preservatives. Built on the belief that everyone deserves safe, delicious, and nutritious food, the brand creates allergy-friendly products using real ingredients — with no chemicals or additives. Every product is thoughtfully crafted to support daily wellness, rooted in sustainability, and backed by a deep commitment to inclusivity and ethical sourcing.

What challenges have i faced on getting there?

In a startup challenges come in various sizes and personalities and I'm not even kidding, yah its fun to have every problem experimented and solved with awesome results but hey its not always up the clock hand shows so i have to find ways to make downs as ups and prepare for the next chaos ✌️.

In a startup challenges come in various sizes and personalities and I'm not even kidding, yah its fun to have every problem experimented and solved with awesome results but hey its not always up the clock hand shows so i have to find ways to make downs as ups and prepare for the next chaos ✌️.

Brand Identity

In a high-velocity startup environment, shelf presence is everything. I developed a comprehensive Visual Identity System that successfully transitioned our products from 'just another snack' to a market leader. This strategic redesign contributed to a 176% increase in overall sales, a result backed by rigorous market data and consumer testing.

Core Design Contributions

I successfully balanced creative vision with operational constraints—optimizing design value without disrupting budgets or production timelines. By moving away from visual repetition and focusing on the core ideology of each product range, we improved communication with our customers and increased production efficiency by 40%.

Design Process

Every project is unique and has its own prospect and by decreasing the visual repitition on each product we were able to represent them in their core ideology whereas holding onto a specific design style for different product range and styles was profoundly harming the intent of the product and did not communicate well about the product to the customers.

Impact

  1. 176% Revenue growth in the financial year 2024-25.

  2. Increased production efficiency by 40%. (as 80% of the work is still manual labor due to production constrains)

  3. Brand Visual Presence is increased overall as the product presentation switched from photo based to 3D render based.

  4. Streamlined design process from drawing board - Design Iterations - Final Design - Proofing - Print & Production.

  5. Product Portfolio Structured proficiently.

Gallery

My ideology of design ?

For me design is not about having a conceptually extraordinary design which can never compel to the reality of the actual world, it needs to define the purpose of its very existence, deliver its value over visual.

However, if you know the audience well you'll know how good the design will turn out to be because, sometimes its not just about brand perspective its about connecting it to the world's perspective.

That's How i See Design as…

Shivaraj

© 2023–2026

My Journey @ Jus'Amazin

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